Top 10 Reasons Why Dealerships Don’t Train With DealerPro

Number 10.

“We’ll do it ourselves.” And most Service Managers and Service and Parts Directors really believe they can. “The Real Truth” is different from the Reality.  Most of the time  they find it hard to devote 30 minutes to a vendor or the factory let alone the hours of training required to make a change in an Advisors behavior.  Lasting change in a Dealerships Operation does not happen without a change in the behavior of the personnel employed there.  We help people change their behavior so they can be Successful.

Number 9.

“It’s too expensive.” We have a saying at DealerPro.  “Never let money stand in the way of training. “ Our Performance Based Training Program is a perfect example. We don’t get paid unless you get an Improvement.  DealerPro assumes all the risk. We even back what we say with a Performance Guarantee Clause in our standard agreement. Try finding another Training organization that does that.  

No, Mr. or Ms. Dealer, it’s too expensive to do nothing. Every day you wait, you are losing Gross Profit. Those days of Lost Opportunity add up to months and then years. When is it too late? Unless your doors are closing, then the answer is Never!  Let us help you achieve your Goals for your Dealership.

Number 8.

“It’s not the right time.” When is it ever the right time?  Everyday there is a new challenge. People quit, the computer system crashes, the parking lot is being repaved…there is no right time. In fact, waiting for the right time is the exact opposite of the right time. It is always the wrong time to wait and it is costing you money Mr. or Ms. Dealer.

Number 7.

“I’m in the middle of hiring new people.” What a perfect time to get them trained properly. What benefit is there to waiting for training? None, there is no benefit. Every successful organization on the planet has a training program for new hires that gets them started on the right foot. You want them to be properly trained don’t you?

Number 6.

“We do things differently around here. Your program won’t work.” In the 11 year history of the company that refrain has been heard thousands of times. And in every state in the country and even internationally, time and time again, we have proven that our system does work without regard to location or region. It works because it’s based on people. And everywhere you and I go, we love to be taken care of by people who are well-trained. Ever go into a restaurant and say “Please send over the waiter in training and oh by the way, I’d like the busboy to cook my steak tonight” …you wouldn’t want that experience and neither do your Customers.

Number 5.

“My people won’t like it.” That may be true. If they are under achieving, they won’t like our program. This program is designed for Dealerships that are looking to improve their bottom line, not stay the same. And when you start making changes and improvements, people who have been comfortable get well…uncomfortable. Why? Because if you want to Succeed, you have to do things differently.

And comfortable people want to stay comfortable, don’t they.

The Truth… if you have some go getters, anyone on your team that has been waiting for a chance to Excel, will embrace this program because it will give them a chance to reach new goals and make a difference. They will support this program because they have been waiting for change.

Number 4.

“We are too busy to do training.” Mr. or Ms. Dealer, this is exactly why you need to do training. If your level of “busy” matched your level of profits, we wouldn’t be having this conversation. There are busy Dealerships and then there are Dealerships that appear to be busy. In the latter, we find that there is a lot of wasted time and opportunity.  Your Customers are coming in and not being handled properly. And that means Lost Profit.  We can help. We will analyze your Dealerships capacity and make sure that it is being maximized while Training the personnel in Service how to properly handle your Customer.  This means Loyal and Returning Customers and higher Gross Profit.

Number 3.

“What if I don’t like the Trainer?” We are a Performance Based company Mr. or Ms. Dealer, and as such, everyone is measured all of the time. If there is a Performance issue, chances are we already know and will be talking with you and your Trainer to identify the problem. If it is a personality issue, we will work with you to resolve those issues. If there is still an unresolved issue, we will make a change that is good for your Dealership and DealerPro.

Number 2.

“I have a friend/consultant/the factory with a similar program and we want to use them.” While we support Training and certainly respect anyone who can provide a program, the differences between DealerPro and the “other guy” is tremendous. Here are a few items to consider.

  1. Will the friend/consultant/the factory return every month for 13 months for one week of training in the service drive? Shoulder to shoulder, Repair Order to Repair Order with the Advisors and Managers?
  2. Do they have any “skin in the game”? In other words, are they fee based or performance based?
  3. Do they have an Automotive Retailer background? Our average Trainer has 20 Years experience as a Service Manager or Service and Parts Director.

If the answer to any of these questions is no, then you really need to consider DealerPro as your first choice.

Number 1.

“I’m not really sure about all of this. Isn’t this what I am paying my Service Manager for?” Mr. or Ms. Dealer, we find that most Service Managers and Service and Parts Directors are good at doing lots of things.

 We are the best at one thing, Training Service Personnel.

And because we are really, really good at Training, our Dealers enjoy an average 40% increase in Gross Profit. At the end of the program more than likely, your Service Manager and Service and Parts Director will be able to train on the processes we teach. This means you get to keep the Training and continue enjoying the benefits of Trained Personnel for as long as you like.

Bottom Line, there really is no reason not to start Training. Let us help you get the Profits you deserve and have a Dealership you can really be proud of.

Send an email to or call 888-553-0100 for more information and find out how you can increase your Gross Profit through Training.


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